Our story

Samuel Joseph makes contemporary classics that are tailored for life.

Having worked and studied in the fashion industry for over 10 years, founder Samuel Hickey has been forever on the hunt. Hunting for a clothing brand that perfects classic pieces, pieces that you can't afford not to have.

Needless to say, he couldn't find it... and so Samuel Joseph was born.

Hailing from New Zealand, Samuel Joseph takes a relaxed yet considered approach to design. To achieve this we have found some of the best manufacturers in the world for each of our products and will continue to do so, as we carefully extend our garment library.  

Chapter 1 - The perfect linen shirt

We couldn't find a linen shirt that ticked all of the boxes, so that's what we set out to do - refine a classic and create a piece that you always want to wear.

The result is a linen shirt that is lightweight, naturally breathable and incredibly soft. A garment dye finish gives each shirt a unique look which adds instant character, otherwise unrivaled.

The fit is relaxed, yet tailored where it matters and we have worked tirelessly for a collar that sits just right.

Our source

After months of searching for the perfect factory to make our linen shirts, we found ourselves in a town called Felgueiras just outside of Porto, Portugal.

The factory is run by a family that have made shirts for over 70 years. They have a true understanding of quality and what it takes to make beautiful pieces, focusing almost exclusively on men's shirting.

It was crucial for us to make sure we found the right source and establish a face to face, ongoing relationship with people who share the same values us and strive to achieve the highest standard.

Comfort, simplicity and quality.